Four weeks ago I published a blog entitled “It’s Not Social Media it is a Total Change in Our Way of Life!” http://hubpages.com/hub/ItsNotSocialMedia; where I wrote about the future impact of phone apps on the wine industry. In that blog (and also in ”United You May Stand, Divide You May Fall”) I mentioned that wine associations should start thinking about developing phone apps for their members. Last week I received an… Continue

You may prefer Robert Parker’s rating system for wine, but the latest issue of Wine Spectator (Oct 16th, 2009) should be causing alarm bells to be going off if you are a winery.



With a circulation of over 300,000 an issue, that magazine does affect a lot of wine drinkers’ decisions, and if this special issue doesn’t stop you in your strategic tracks I strongly suggest that you contact someone like John Corcoran (… Continue

The Wine Industry is moving into uncharted waters. No one had ever seen the backside (dark side) of the moon until the astronauts circled the moon 40 years ago, and even then we never get a complete view. Last year the movie “Bottle Shock” chronicled the dramatic win by Chateau Montelena at the Judgment of Paris tasting in 1976. It forever changed the fortunes of Napa county wineries and eventually the global wine business.



Once again we are at a point where Bottle Shock 2 may be… Continue

We hear much lately about how businesses should or shouldn’t be using social media to maintain contact with their clients, increase attention about their wines that can help drive traffic to their online website to generate actual sales. I have been writing about integrating social media, also how it’s a total change in the way we communicate, and I have compared the effects of a technology wave to real oceans waves while surfing.



At the heart of all this new communication is… Continue

Yesterday, a connection on LinkedIn was responding to comments left by another in regards to new smart phone applications (apps). Tom had said that he only uses his cell phone for talking. Todd Havens’ (Director of Marketing at The Visionaire Group) responded that he used his smart phone for everything but talking. I said I wished I could wrap up Todd’s comments and send every winery in the U.S. a copy...because he is not alone...there are millions like him doing very similar things across a… Continue